Apple iPhone 18 Pro Max 256GB
Four gorgeous colours. One durable design — Built to last with an aluminium unibody design featuring colour-matched back glass for a more uniform look.
Immersive pro display — A 17.42 cm (6.9″) Super Retina XDR display. Brighter. Better anti-reflection. ProMotion up to 120Hz.
Durable Ceramic Shield. Front and back — Built to last with Ceramic Shield back — and Ceramic Shield 2 front, with 3x better scratch resistance than iPhone 16 Pro.
Ultimate Pro camera system — 48MP Fusion Main camera with variable aperture for improved low-light photos and video and impressive depth of field. Custom Pro controls. And 8x optical-quality zoom.
18MP Center Stage front camera — Flexible ways to frame your shot. Fit more people in the picture. Front and rear Dual Capture video. And more.
A20 Pro chip with next-generation vapour chamber and Dual 16-core Neural Engine. Up to 40% better GPU performance than iPhone 17 Pro Max. Purpose-built for AI.
MASSIVE leap in battery life — Up to 6 more hours video playback than iPhone 17 Pro Max. Up to 29 hours of use per charge. Faster wired charging, up to 50% in around 15 minutes with compatible adapter.
SIRI AI. YOUR AI ASSISTANT — Siri AI is a more personal, more powerful AI assistant. Ask open-ended questions, brainstorm ideas on the go, and more.
VITAL SAFETY FEATURES — With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.
STAY CONNECTED FROM ALMOST ANYWHERE — Stay connected at faster speeds with secure connections to Wi-Fi 7, 5G networks and Bluetooth 6.















